Several consulting firms announce Xiaomi in front of Samsung for the first time in the Indian market. The Korean group refutes the loss of its first place by playing on the concepts of volumes delivered against those smartphones actually sold.
According to several firms, the Chinese manufacturer Xiaomi has succeeded in its expansion strategy by reaching the first place in the Indian market, ahead of Samsung.
Taking advantage of a good growth in sales, the Chinese group has slightly exceeded Samsung in volume of smartphones sold, allowing it to obtain 25% of market share in India, against 23% for its competitor (figures Counterpoint Research) on the last quarter of 2017.
According to Canalys, Xiaomi would have delivered 8.2 million units at the end of the year, against 7.3 million for Samsung, taking advantage of a strong offer at the entry level that would have allowed him to occupy the field.
Related: Good Plan: great reduction on smartphones Xiaomi Mi Mix 2 and Mi Note 3
The news will be of interest to investors eagerly awaiting the IPO of Xiaomi, which could value the company to $ 100 billion and give it the means to establish a long-term international presence.
Smartphones delivered vs smartphones soldHowever, Samsung disputes these figures by claiming to be still the leader of the Indian market, "by far". To assert his position, he uses figures from another research firm, GfK, which does not assess the number of smartphones delivered but that of smartphones actually sold to end consumers.
According to this metric, Samsung claims to hold 45% market share in value and 40% of volume market share in India, far ahead of its competitors, and therefore still be the undisputed market leader.
Here we find the old distinction between units delivered to resellers and operators, who can stay for months in stocks, and smartphones actually in the hands of consumers.
However, it is generally the case that it is usually the delivered unit figures, which are easier to compile, which are highlighted in the analyst reports and used for comparisons between manufacturers.
Source : SamMobile
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suivre Dhaouadi Aymensur
