While a large part of the world's smartphone users have their eyes on Xiaomi and its high-powered Mi6 displayed at a discounted price, the brand has just announced that it does not intend to market its device in Europe or the United States.
Xiaomi wants to focus on the Chinese market, even if it means disappointing Europe and the United States. This is in essence the speech held by Wang Xiang, the vice president of the brand that was recently interviewed by the US site Engadget.
For Xiaomi, Europe and the United States are not priority markets. And for good reason: if the brand astonishes by its well-designed products and very low prices, they remain unknown to the general public and competition is therefore particularly harsh on these two markets while in China, Xiaomi enjoys a resounding popularity.
The manufacturer wants to focus on the Asian market and the thirty countries in which it has been successfully established so far. In addition, Wang Xiang indicates that it is still possible to access its products through import specialists.
The brand's focus on more buoyant mass markets is a successful strategy. With the Asian market alone, Xiaomi has become one of the most popular manufacturers in the world. The brand thus sees little interest in investing heavily in an attempt to implant in saturated and ultra-competitive markets.
In spite of everything, Xiaomi intends to invite itself to the international market, the brand is giving itself thus two years to set up in the USA and to sell directly its products. Clearly, if we want to buy the much anticipated Mi6, we will still have to go through the import this year.
suivre Dhaouadi Aymensur
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