As part of its effort to improve the quality of information on the social network and fight fake news, Facebook will rely more on the users themselves.
Mark Zuckerberg is definitely chatty about his Facebook account at the beginning of this year. After his challenge to "fix" Facebook and the important announcement of a redesign of the news feed, the boss and co-founder of the social network announces another update.
"I asked our product teams to make sure we give priority to information that is trustworthy, informative and local." Evoking an overflow "of sensationalism, misinformation and polarization in the world of today, "Mark Zuckerberg says it's important for Facebook's news feed to" promote high quality information. "
In the face of criticism, Facebook ads are looping in recent times, with always the filigree fight against fake news and filter bubbles. In addition, the social network had already announced sanctions against click traps based on machine learning.
Related: Facebook investigates agreements with the music industry
This time, Facebook will rely on users to determine sources of trustworthy information. Based on survey responses, they will be asked to rate the sources. A return from the community that will be used to rank in the newsfeed, without changing the amount of visible information.
This help of users avoids Facebook to take a stand, but can be double-edged. Will all users be trusted to judge? It starts first in the United States. An international deployment is planned in the future. At the same time, local information will be more easily visible in a dedicated section.
More broadly, these are new signals that Facebook is entering into its newsfeed ranking algorithm.
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suivre Dhaouadi Aymensur
