New record for Alibaba Group at Singles Day in China. A turnover of 21.7 billion euros in the space of 24 hours.
China's e-commerce giant Alibaba - often referred to as Amazon's China - broke sales records on the occasion of China's November 11 Celebration Day. The group announces $ 25.3 billion in sales in 24 hours (nearly € 21.7 billion), an increase of 39% compared to the 2016 edition.
Nearly 90% of transactions were made via mobile. A peak of 256,000 transactions per second has been reached with the Alipay payment solution. Of the 140,000 brands with promotions, about 60,000 were foreign.
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"Created by the Alibaba Group, the 11.11 Global Shopping Festival offers 24 hours of online promotions to its 450 million users on all of its platforms. [...] It disrupts the ecosystem of Chinese e-commerce and generates sales that exceed Black Friday and Cyber Monday combined, "writes Alibaba.
For Alibaba, this singles party also serves to show its power and ambitions internationally. This year celebrities such as Nicole Kidman and Pharrel Williams attended the gigantic gala organized by Alibaba, and with a live count of sales sold.
#Double11 GMV Shatters Record, #NewRetail Shows Promise: https://t.co/7h2byHUNVp #China pic.twitter.com/dLEieXsGYJ— Alibaba Group (@AlibabaGroup) 11 novembre 2017
Jack Ma's group is deploying new infrastructure and targeting 2 billion customers in the next 20 years.
While Alibaba and other Chinese e-commerce players want to export the concept of the bachelor party, the Greenpeace ecologist association speaks of a "disaster for the environment" taking into account the huge amounts of CO2 emissions from the manufacture, packaging and shipping of purchased products.
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