A few days of its officialization, the Galaxy S9 is talking again, and its price is now in the spotlight. It evokes a price 100 € more expensive than its predecessor.
"Many manufacturers are raising the price of their phones, but the price of the Samsung Galaxy S9 will be the lowest in the world," said the president of Samsung in China last January ...
However, all the clues go to an increasingly expensive smartphone, and the latest is shared by WinFuture which evokes a Galaxy S9 which would be 1300 crowns for Norway, 100 more crowns than the Galaxy S8.
Already Tech Radar evoked a similar rise with a rocker of 100 pounds sterling for the British market ... It evokes a Galaxy S9 sold from 909 € in France, and 1009 € for the declination Plus.
Related: Samsung Galaxy S10: towards a fully customized SoC with NPU?
The symbolic bar of 1000 euros is therefore exceeded, and this inflation is characteristic of major brands whose strategy is now largely oriented towards ultra high-end, unable to compete with the onslaught of Chinese manufacturers.
Unfortunately, this choice could also crowd out some of the users and reinforce the idea that the giants installed for years at the controls of the smartphone market abuse their dominance. Clearly, the Galaxy S9 could quickly be technically joined, or exceeded by Chinese initiatives at Xiaomi, Huawei or OnePlus, with prices halved. It will be more difficult for Samsung to justify the rise in price of its Galaxy S9 that the terminal will not propose a great revolution, but a basic evolution of its S8.
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