Few popular on Facebook, the Stories will open to all Pages, and so to the brands on the social network.
At the beginning of the year, the Facebook social network in turn adopted the Stories format for its main mobile application. A "young" format modeled on that of Instagram (property of Facebook) which had itself largely inspired Snapchat.
Except that if the Stories meet success on Instagram, their popularity is far from being as evident on Facebook. What to frustrate the social network that tries to avoid any risk of a leak of young users that the brands are fond of.
Related: Facebook: preloading Wi-Fi videos on Android
After the recent introduction of the sharing of Instagram Stories on Facebook, then the arrival of the format on the Facebook web version, a next step is the deployment of Facebook Stories for Pages. Within the next few months, all Facebook Pages will be able to create Stories for their subscribers.
In fact, brands will also have access to these ephemeral contents visible for a period of 24 hours.
Source : TechCrunch
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