The confirmation of a presentation of the iPhone on September 12 further strengthens Apple's stock price to make it reach a historic record.
Even if the iPhone is increasingly dangerously the bulk of the Californian firm's revenues, and while competition in China is more intense, Apple continues to attract investors.
The continued sales of the iPhone 7/7 Plus in the difficult quarters of the beginning of the year probably reassured the seductive ability of the smartphones of the Californian firm, despite a very wide selection of mobile devices elsewhere.
Related: Comment l'iPhone 8 peut-il échouer lors de la copie du Galaxy S8?
This confidence in Apple's outlook is reflected in the steady rise in its share price which reached a new historical record at $ 164 per share after confirmation of a press conference held on September 12 on its new Apple campus Park.
This is the Steve Jobs Theater, which will unveil its new iPhone 7S / 7S Plus but also an iPhone 8 equipped for the first time with an OLED display and celebrating the 10 years of the iPhone brand.
Related: Apple: an iPhone OLED more than 6 inches next year
Since the beginning of the year, the Apple price has grown by 42%, fueled by the hope that the iPhone 8 will constitute the great renewal of the iPhone cycle and will keep the public interest in this range despite Prices that are constantly increasing.
Source : Venturebeat
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