SFR goes (again) to change pattern


Michel Paulin, CEO of SFR, should be thanked in the coming weeks, leading the operator again to form a new management team.



 The boss of the operator SFR could soon change again. According to information from the newspaper Les Echos, Michel Paulin, currently Managing Director of SFR, is expected to leave office in the coming weeks.

l would incur the cost of the next reorganization of the second French operator that is still digesting its merger with Numericable and has had to face a severe subset of subscribers since 2014.


In addition to the 5,000 job cuts planned until 2019 with the end of the job retention period in the three years following the merger, the parent company of SFR, Altice, also launched the exit procedure of the operator, after having taken control of almost all of its capital.


This leaves Patrick Drahi free to organize SFR as he sees fit, far from the constraints of quarterly public quotes and explanations with shareholders.


Michel Paulin took up his post in May 2016 but had to face the consequences of the SFR-Numericable merger, notably with the loss of a large number of subscribers, which must now be reconquered.


It remains to be seen how SFR will be able to carry out its various projects (winback of customers, 4G and fiber investments, solo deployment of fiber optics in parallel with the Very high speed plan ...) with a management team replaced as often .


The newspaper Les Echos suggests that Armando Pereira, partner of Patrick Drahi, could replace Michel Paulin at the head of SFR to supervise the project of deployment without public aid.


Source : Les Echos


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