Putting a video on Youtube is good, but making sure that it is seen by many Internet users is even better! By following a few simple tips, you can significantly increase the visibility of your videos on the Internet. So is not it worth it to take a few extra minutes to optimize your work?
Why optimize your videos?
Because they represent an asset for your SEO and therefore for your visibility.
Today, when a user searches on the Net, search engines offer more and more content in the most varied formats: images, texts, podcasts ... and videos.
While the uses of the latter have become widespread over the years, the types of formats and their applications have evolved at the same time (buzz, advertising, publicity, interview, CV, rich media, ...). What makes them essential in your strategy of content or in your digital strategy, and especially in terms of SEO.
It is for this reason that today, I reveal to you some tricks used by professionals, simple and fast to set up.
1 - Choose the right keywords:
The choice of keywords is paramount. Also select relevant keywords for the title, description as well as tags of your videos. To do this, use for example the keyword generator of Adwords and thus identify keywords that your audience would be likely to look for your products and services. The volume of research must of course be sufficient and competition reasonable.
2 - Go for a short title:
Ideally, you want to renew for the title the rules of traditional referencing. A title with less than 70 characters and the placement of the keywords at the beginning of the title are therefore indicated.
Eventually, you can include the word "video" for people who are looking for a video on a particular topic from a search engine.
3 - Add a description:
Describe your video in the text located just below your video. Use keywords that are consistent with your content strategy. Again, the robot registration work will be easier to categorize your support. The more relevant information, the better!
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4 - Add subtitles and a transcript:
The subtitles you add to your videos appear not only to users but also to search engines. This allows them to easily index your videos and to better identify the subject of your videos.
Plus, it gives you the opportunity to "brander" your videos to your brand's colors! You can include the address of your website (recommended) so that it appears at certain times, or throughout your videos.
Internet users must (re) know and remember your brand, especially if your video is destined to be shared on networks!
5 - Configure the settings of your videos efficiently:
Promote social signals and shares on your videos by configuring the settings for each video as follows:
- Allow comments to be added after approval.
- Allow other users to evaluate this video.
- This video can be integrated on external sites.
- Stream this video on mobile phones and portable TV.
6 - Feel free to reply to comments:
Interest? By giving additional explanations and establishing a dialogue with Internet users, you are working to create a close connection with your users through the exchange. This credibilizes the brand's openness, so be vigilant!
7 - Your strength: quality content:
You can use all the tricks available on the Net but what will create a real traffic on your videos is above all a qualitative content. If your video is meaningless, or does not have a real interest for your user, do not be surprised that the returns do not live up to your expectations. If the title is eye-catching but the content is irrelevant, imagine the feeling of disappointment of the person who is watching it, and thus the negative feedback for your brand ... So before putting your video online, ask yourself what it will bring To your Internet user and for what purpose you publish it.
8 - Share your videos on other video platforms:
To increase the number of views of your videos, you have the possibility to broadcast them on other video platforms like Vimeo or Dailymotion for example.
Be careful though! Depending on the number of your videos and the number of additional media chosen, these operations are quite long. Also, there are services that offer to do it for you, like TubeMogul.
9 - Share your videos on your site and on social media
Your website and social media represent additional sources of traffic that can contribute in a very interesting way to achieving your goals.
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Your most faithful readers will discover your videos via your newsletter and the RSS feed of your site. And by optimizing tickets presenting your videos, you allow search engines to direct qualified traffic.
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Social media helps you reach new communities where your videos can be broadcast virally.
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10 - Look after your preview images (thumbnails):
The more interesting and attractive your thumbnails, the more likely it is that users will be prompted to see the video.
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If despite all these tips, you want to be at the maximum at the "One", then you can opt for paid referencing. Youtube also offers various services such as promotion of your video, different advertising formats, targeting tools, etc ...
NOTE: SOON
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suivre Dhaouadi Aymensur
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