Google has hired a processor architecture specialist at Apple. Sign of a future custom processor for Pixel smartphones?
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| illustration: 2017 © twitter.com/adesignmedia |
Manu Gulati has been involved in the development of Apple Ax processors over the past eight years and has a direct experience in chip design as they now design a number of smartphone manufacturers to try to differentiate themselves.
Google obviously seeks to form a team in this sense and Gulati having been at the heart of Apple's strategy that led to develop its own solutions, it is logically murmuring now that a next generation of Pixel smartphones could embed a flat -form custom mobile hardware.
The interest remains to be able to fine-tune SoC according to needs (eg machine learning and artificial intelligence applications) to generate differentiation rather than using a standard platform that does not offer as much modularity.
Several major manufacturers (Apple, Samsung, Huawei ...) are now using these customized solutions, while the majority of market players use the Qualcomm and MediaTek SoCs, which provide complete solutions but give rise to smartphones with performance and Similar features.
Google has begun to worry more seriously about the design of its smartphones with the Pixel family launched in 2016, the next logical step would be to create its own components.
Source : Variety
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